1. Website Overhaul
The goal is to create a collaborative, stress-free environment where your website’s SEO improvements happen seamlessly over time.
Technical audit
Identify and fix technical issues that harm SEO performance (page speed, mobile-friendliness, indexing errors, duplicate content, etc.).
Ensure proper implementation of metadata, schema markup, and structured data.
Keyword research and SEO optimisation
Research and select relevant keywords aligned with your target audience and business goals.
Optimize titles, headings, meta descriptions, URLs, and content for strategic keyword placement.
Implement internal linking to strengthen page authority and improve crawl efficiency.
Link audit
Examine the quality and relevance of existing backlinks to identify harmful links that may affect your rankings.
Discover opportunities for high-quality backlinks to boost authority and trustworthiness.
Implement a disavow strategy for toxic links if needed.
Implementation
Align the site with current SEO best practices, including Core Web Vitals, mobile-first indexing, and HTTPS security.
Regularly monitor changes and performance metrics to adapt the strategy and stay ahead of algorithm updates.
2. Learning to Manage Your WordPress Site for SEO
This training is designed to be non-technical, making it accessible to anyone who wants to confidently use their CMS without creating SEO issues.
Optimizing the Site Structure for Better Indexing and User Experience
Clear Navigation: Ensure a logical menu hierarchy that helps both users and search engines find key pages easily.
Category and Tag Management: Avoid content duplication by using categories and tags strategically.
Internal Linking Strategy: Strengthen the internal link network to guide visitors and help search engines crawl your site efficiently.
Essential Plugins and How to Use Them
SEO Plugins (e.g., Yoast SEO, RankMath): Guide for configuring meta titles, descriptions, sitemaps, and schema.
Cache and Performance Plugins (e.g., WP Rocket, W3 Total Cache): Improve page loading speeds.
Image Optimization Plugins (e.g., Smush, ShortPixel): Compress images without sacrificing quality.
Backup and Security Plugins (e.g., UpdraftPlus, Wordfence): Ensure your site is secure and backed up regularly.
Making the Most of WordPress for SEO
Permalink Structure: Use SEO-friendly URLs that are short, descriptive, and keyword-rich.
Breadcrumb Navigation: Add breadcrumbs to improve user navigation and SEO.
Mobile-Friendly Design: Use responsive themes and test pages for optimal display on mobile devices.
Adaptable to Other CMS Platforms
If your website is built on a different platform like Wix, Squarespace, Joomla, or Magento, don’t worry—contact me, and I’ll tailor the SEO support and configuration steps to fit your specific CMS.
By following these best practices and using the right tools, you’ll fully leverage the SEO potential of your CMS and enhance your site’s visibility and user experience.
3. SEO Content
We’ve heard it non-stop since 1996 (!!!), and yes—it’s still true, and it’s not going to change anytime soon: content is king. But why does your content deserve to be seen, read, and valued not only by search engines but, most importantly, by users?
Keywords
Strategic keyword selection to target the right queries and improve SEO performance.
SEO Content
Creating optimized content that attracts and engages users while adhering to SEO guidelines.
Internal linking
Building an internal link structure to enhance the site’s relevance, authority, and navigation.
Long-Term Content Strategy
Planning sustainable content to maintain and continuously improve rankings over time.
4. L’autorité sur le web
In the mysterious world of SEO, we have plenty of jargon—netlinking, link-building, links, popularity, authority, link juice… but what does it all mean, and what needs to be done?
What Is Web Authority Really? Best Practices
Understanding online authority means recognizing what makes a site trustworthy and credible in the eyes of users and search engines. Here’s how to adopt the best practices to strengthen your authority.
E-A-T and Content Marketing
E-A-T (Expertise, Authoritativeness, Trustworthiness) is a key principle in SEO that search engines use to assess the quality of your content. Here’s how to apply it:
Trustworthiness: Ensure your site is secure (HTTPS), displays contact details, and is transparent about its policies (privacy, cookies, etc.).
Expertise: Create in-depth, well-researched content that demonstrates your knowledge.
Authoritativeness: Highlight credentials, industry experience, and any awards or recognitions to reinforce your authority.
Practical Link-Building
Effective link-building is all about earning backlinks that signal credibility and trustworthiness.
Unlinked Mentions: Find online mentions of your brand and request a link back to your site.
Guest Blogging: Contribute articles to reputable websites in exchange for a backlink to your site.
Content Partnerships: Collaborate with other sites to create valuable resources that naturally earn links.
Broken Link Strategy: Identify broken links on high-authority sites and suggest your content as a replacement.
5. Tools and automation
How can you make decisions without data? How do you know if you’re moving in the right direction? Learning to perform effective SEO tracking is essential to refine your strategy and achieve lasting success.
Basic Free Tools
Discover the essential free SEO tools to get started:
Ubersuggest: A beginner-friendly tool for keyword research and basic SEO audits.
Google Search Console: Monitor your website’s performance in search results, identify indexing issues, and track keyword impressions and clicks.
Google Analytics: Analyze user behavior, traffic sources, and conversion data to understand how visitors interact with your site.
Google Trends: Explore trending topics and compare search terms to identify keyword opportunities.
PageSpeed Insights: Evaluate your site’s loading speed and receive optimization tips for mobile and desktop performance.
Useful SEO Tools
For more in-depth optimization, these powerful tools can take your SEO to the next level:
Keyword Surfer: A free Chrome extension that shows search volumes directly in Google results to help with quick keyword research.
Ahrefs Webmaster Tools (Free Tier): Analyze your backlinks, check for broken links, and review your website’s health.
Screaming Frog (Free Version): Crawl up to 500 pages to detect technical issues like missing metadata and duplicate content.
AnswerThePublic: Discover commonly asked questions related to your keywords to create content that matches user intent.
Performance Tracking
Implement tools to continuously track and analyze your SEO performance:
SEOquake: A browser extension that provides on-page SEO audits and keyword density analysis while browsing any site.
Google Data Studio: Create custom dashboards to visualize your SEO metrics in real time.
SERPWatcher by Mangools (Free Trial): Track your keyword rankings and monitor daily fluctuations.
Automation Tools
Automate repetitive tasks to save time and stay efficient:
Google Sheets + API Integration: Use Google Sheets scripts to pull live SEO data from various tools for automated reports and updates.
Zapier / Make (formerly Integromat): Automate workflows by connecting different apps and triggering SEO-related actions (e.g., sending automatic reports).
Screaming Frog + Scheduling: Schedule automatic website crawls and receive reports via email.